Mobile commerce is the language of the future; there is no way around it. As we move forward, more and more smartphone users wise up to the business potential and the power it encompasses. The future of mobile commerce is bright, especially in Pakistan.

What does M-commerce actually mean?

The term ‘M-commerce’ stands for ‘mobile commerce’, and it entails browsing, selling and buying of products (and services) on your mobile devices. Simply put, it’s a complete online shopping experience on your mobile device – with an emphasis on ‘online shopping’ and ‘mobile’.

We start with small businesses and retailers. Shopkeepers no longer need to rely on paperwork to manage their inventory, all it takes is a smartphone and the right app. Inventory Management Systems can be shrunk down to scanning an item’s barcode with an app, and it automatically syncs with all your databases. This can also apply to management and finances.

The Future of M-Commerce

Expanding that premise, we can incorporate augmented reality apps to replace entire showrooms, where you can walk around an AR marker and view realistic 3D models of products in their showroom, even use these 3D models at home to see them in different situations.

3^rd party applications can be informed with international connectivity options, such as Square-enabled mobile POS starting to implement globally, in-app purchases in digital content, tap-to-pay systems at international train stations, check-in based loyalty points and subsequent giveaways and a retailer’s mobile-enabled website – all fit the criteria of the future of mobile commerce.

Expanding that premise, we can incorporate augmented reality apps to replace entire showrooms, where you can walk around an AR marker and view realistic 3D models of products in their showroom, even use these 3D models at home to see them in different situations.

It is not just that mobile commerce can only work through customized complex technologies, a luxury granted only to media giants, however, with Pakistan’s startup culture and smart engagement, businesses of all sizes can use existing solutions provided by Jazz for Business to supplement their m-Commerce needs.

Mobile commerce is fast becoming vital to survival of businesses (no matter their size), it’s always a good idea to keep an eye on the horizon for what’s new – and keep tabs on where the future direction takes us.

References 

1. Entrepreneur, Amy Gahran, Tracking Inventory Have You Stressed? Try These 5 Mobile Apps – Available at: http://www.entrepreneur.com/article/224857
2. Mobile Commerce Daily, Rebecca Borison, IKEA entices potential consumers with augmented reality. Available at: http://www.mobilecommercedaily.com/ikea-entices-potential-consumers-with-augmented-reality