Customer
The customer is a large network of privately owned schools spread across Pakistan. They have one of the highest number of enrollment in the country and provide quality education from kindergarten up until A-levels.
Problem
The school wants to stay in touch with parents on a real-time basis and on a more personal level as they feel that annual PTA meetings are not enough. They want to engage parents in the academic life of their children. However, due to the high level of enrollment, calling up parents individually is costly, time consuming and ineffective. It is also difficult to inform parents about emergency situations in a timely manner.
Solution
The customer requires a solution that allows them to communicate with the parents instantly and in a cost effective manner. After consulting and learning the customer’s business needs, Jazz’s Business solution experts recommended the Campaign Management Tool (CMT), a business communication solution which will help the school admin to establish a direct link with the parents via SMS. After a short training, the school admin was given access to the web based solution. The school now has a simple and direct communication platform with the parents. The parents can also reply to the messages in case of queries and receive instant automated or manual replies, becoming more involved in the academic lives of their children.