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Digital Out of Home Ads (Digital Signage) is gaining traction with an increase in urbanization. In countries like Pakistan it's an emerging industry and its high time for early movers to gain a competitive edge. Players like GroupM have entered into partnerships to add DOOH to their portfolio.

In collaboration with Vertika, we intend to extend DOOH/digital signage to corporates on an installment basis (OPEX model) to fuel demand. 

Additionally, to reach the masses we will engage ride-hailing companies to add small screens to be cabs for interactive display

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