ISLAMABAD – Jan 1, 2025: SIMOSA, Pakistan's largest homegrown SIM-care and digital lifestyle app powered by the country’s leading digital operator, Jazz, has reached the extraordinary milestone of 20 million monthly active users (MAUs) in 2024. This achievement solidifies its position as a transformative force in the country's digital landscape, delivering all-inclusive features and user-centric innovations that redefine digital engagement.

Revamped from Jazz World to SIMOSA (SIM One Stop App) earlier this year, the app executed the region’s largest digital transition while elevating user experience across mobile networks. SIMOSA serves as a multipurpose platform, integrating SIM care, lifestyle, learning, health, discounts, and entertainment into a single, cohesive digital ecosystem, offering unparalleled convenience and enriched everyday living.

The app has maintained its position as Pakistan’s number one lifestyle app, engaging 20 million monthly active users (MAUs) and 6 million daily active users (DAUs). Despite the significant transition from Jazz World to SIMOSA, the platform retained its 4.4 app rating, showcasing users’ trust and satisfaction.

SIMOSA introduced a range of enhanced smart self-service capabilities, becoming an indispensable tool for users. Over 80% of Jazz customers downloaded their tax certificates through SIMOSA, representing 33% of Pakistan’s tax filer base. The platform’s smarter self-service feature facilitated 100 million transactions, a 35% increase from last year.

Commenting on this milestone, Aamer Ejaz, President Digital Platforms at Jazz, said, "Achieving 20 million monthly active users is a testament to our relentless focus on innovation, customer-centricity, and the evolving needs of our users. We remain dedicated to pushing boundaries and setting new benchmarks in Pakistan’s digital ecosystem, making SIMOSA for SIM users what Discord is for gaming or Booking.com is for travel enthusiasts. Every SIM owner in Pakistan will need SIMOSA, making it the go-to app in 2025.”

In 2024, SIMOSA was recognized as the "Best Customer Mobile Service" by the Pakistan Digital Awards and received the VEON Digital Learning Award for empowering over 2 million users through gamified learning. It also achieved the highest Net Promoter Score (NPS) in the industry and played a pivotal role in female empowerment, benefiting 3 million women.

During the year, SIMOSA launched innovative features such as AI-powered Magic Bundles, Buy Now Pay Later (BNPL) options, enhanced Jazz Advance and credit facilities, and a revamped support section. The introduction of ‘SIMOSA Chaat’, a new AI chat function, has fostered meaningful conversations and connections, further enriching user experiences.

As SIMOSA continues to evolve, it reinforces Jazz’s vision of creating a digitally inclusive future, offering smarter, more integrated solutions that empower individuals and communities across Pakistan.